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What is the investment attractive business?"Understandable" and transparent to the investor's business;It has clear priorities, objectives and strategies;It allows the investor to return the investment to earn and minimize their risks.Basically, there are three key types of "investors":Strategic investors - are interested in business management;Portfolio (institutional) investors - are interested in the dynamics of growth in the value while minimizing risks;Credit institutions - are interested in minimizing the refund terms and minimize the risks.The first type - the strategic investors - focused, in particular, to create an attractive business investment for portfolio investors and lending institutions. On what steps to take to create such a business, on the one hand, and what is required of portfolio investors and lending institutions to the business in which they invest, and we'll talk.Portfolio (institutional) investorsBeing interested primarily in the dynamics of growth in the value and minimize the risks of this type of investor has the following business requirements:Transparency;Priorities, objectives and strategy;Ensuring the "exit" from the project for a portfolio investor.What can businesses ensure compliance with these requirements:Restructuring: the actual business, assets management system;Develop business strategies;Development of the project exit mechanisms.1. Business restructuring:growth strategies and increasing costs;Demand, economics, organization;Key competencies, key businesses and prospective competitive position.2. Restructuring of assets:"Profile" - "non-core";What to do with the "non-core" assets;The criteria for effective use of outsourcing;3. Restructuring of the management system:The decentralization of management;The alignment system of relations, "the owners - the management company - Subsidiaries".4. Develop mechanisms to exit out of business:Ensuring liquidity of the shares on the market;The possibility of redemption of shares to strategic investors.ExampleCredit InstitutionsBeing interested, above all, to minimize the period of repayment of funds and minimize the risks of this type of "investor" has the following requirements to business (projects):The qualitative study of the project, not only in terms of economy, but also the market, as well as organizations;The stable position of the company in the market, market stability;Deposit guarantees.What can meet these requirements:Qualified personnel involved in intelligence and rationale for investment projects;Qualitative economic models for the calculation of investment projects.ExampleThus, the implementation of the above measures allow the company to create a business attractive for portfolio investors, as well as for arranging the loan.